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Vivi Zhang Head of Global Strategy, Sensoro |
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Biography Vivi Zhang holds a MSc. Information Studies degree from Nanyang Technological University in Singapore and a LL.B degree from University of International Business & Economics in Beijing, China. She is now based in Beijing and fills the position of Head of Global Strategy at Sensoro. Previous to Sensoro, she has worked in developer relations and sales functions for global mobile and tech companies covering Greater China and APAC. Abstract An IoT startup's perspective on business applications of MEMS and sensor. This presentation introduces the core business and use cases of SENSORO, a Beijing based IoT startup and discusses how it leverages sensors in its IoT applications across various verticals. Founded 2.5 years ago in Microsoft Ventures Accelerator, SENSORO started with proximity marketing application, leveraging sensors to collect offline customer behavior data, which was combined with online campaign data later on and analyses on the cloud. This solution has proved to drive up offline sales significantly and has been rolled out widely in China. At the same time, MEMS sensors are now also an important component of SENSORO verticalized solutions in smart city IOT projects, helping to improve the efficiency and creating value for government and enterprise clients in many use cases. |
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