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March 20-22, 2019
Shanghai New International Expo Centre

Robert E. Bruck

Corporate Vice President & General Manager of the Global Supply Management Organization, Intel

Robert E. Bruck is corporate vice president and general manager of the Global Supply Management Organization at Intel Corporation.

In this role, Bruck is responsible for managing Intel’s global capital expenditures, direct materials sourcing and global manufacturing supply operations. His scope includes equipment and materials development, capacity and supply planning, asset utilization and technology conversions, capacity and supply planning, quality, and delivery systems. Additional responsibilities include management of Intel Resale Corporation, industry consortia, and government and industry relations for semiconductor manufacturing issues.

Bruck began his career at Intel in 1981. He has served in a variety of procurement, supply chain and manufacturing engineering roles. Previous assignments include manager of corporate purchasing, director of supply chain engineering, director of fab equipment development, and general manager of technology manufacturing engineering.

Bruck holds a bachelor's degree in marketing and an MBA with a concentration in finance from Arizona State University.

Topic: Positioning China's Supply Chain for Success in a Changing Data-Centric World

Abstract: As evidenced by the 2018 worldwide semiconductor revenue forecast of $451B, a 7.5% increase from 2017 (Gartner, 2018), the semiconductor industry continues to grow as the world transitions to data-driven work and life experiences. Enabling the creation, processing, encryption, transfer, storage and application of data is no easy task. In the age of data, differentiation in the market requires comprehensive technology leadership; as technology enables emerging segments while balancing growth in mainstay areas.

A key enabler of technology leadership is the Supply Chain. Focus on Supply Chain affordability alone is no longer sufficient. Effective supply chains must be technologically advanced, ensure quality and availability of products and services, and provide a sustainable footprint; all while remaining agile and responsive to customers’ needs. With the continuing challenges of volatility of demand and supply constraints, greater levels of innovation and collaboration across the globe will be critical.

The China supply chain ecosystem is at an inflection point with opportunities to drive innovation-driven development and growth in this rapidly emerging data-centric world. Intel has become one of the largest foreign-invested companies in the Chinese high-tech segment since entering China in 1985; committing a total investment of approximate USD 13 billion. Intel China has the most comprehensive businesses outside of the US including established factories in Shanghai, Chengdu and Dalian which are driving regional economic development. Looking to the future, on-going collaboration between Intel and our China supply chain partners will be vital to driving shared technology and market leadership in an ever changing data-centric world.